LAUNCH IT.
BRIEF: Identify a key education challenge or opportunity. Show how Gemini helps one student, teacher, or group solve it—and how that solution scales into broader, positive impact.
Google Gemini Repositioning Campaign
CAMPAIGN OVERVIEW: A commercial spot centered around Gemini’s effort to change the negative associations AI has around education. This campaign repositions Google Gemini as a learning tool and support for children.
ROLE: ART DIRECTOR - STRATEGIST
COURSE: CAREER STRATEGIES FOR ADVERTISING - SENIOR CAPSTONE
ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP, PROCREATE, FIGMA
Launch curiosity.
Launch discovery.
Launch possibility.
Launch imagination.
Launch it.
Launch curiosity. Launch discovery. Launch possibility. Launch imagination. Launch it.
The Toy Rocket
Five levels.
Five rockets.
Five personalities.
Five ways to build.
An interactive toy reimagines how you interact with Gemini. Instead of simply giving answers, Gemini becomes your partner in the process of building.
There are no set instructions.
No manual.
No guide.
Just Gemini, there to help however you need.
Instagram Reels
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Google Bar takeover
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Teacher gift box
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Email marketing
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App cover refresh
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Book Fair P.o.p.
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Stickers for students
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Bus Wrap
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Direct Mailer
