What’s your wild?
Yeti - Typography-driven campaign
BRIEF: Design and create a custom typeface that translate a brands essence. Strategically use design principles and non-font approach to build and refine.
CAMPAIGN OVERVIEW: This project appeals to the vast variety of Yeti consumers through showcasing different products and their real-life use. “What’s Your Wild?” is a play on the #findyourwild to push consumers to find the product meant for them.
ROLE: ART DIRECTOR - STRATEGIST COPYWRITER - TYPE & GRAPHIC DESIGNER
COURSE: ART DIRECTION - TYPOGRAPHY AND PERSUASIVE DESIGN
ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP, PROCREATE, FIGMA
