FOR LOVE, IN ALL ITS FORMS
Salt & Stone - Cocoa & Amber Scent Valentine’s Day Campaign
BRIEF: Design and create a custom typeface that translate a brands essence. Strategically use design principles and non-font approach to build and refine.
CAMPAIGN OVERVIEW: This project repositions Salt & Stone Body Wash as a ritual of connection and pause, using OOH, social, and activations to transform everyday self-care into a thoughtful, giftable moment meant to be shared.
ROLE: ART DIRECTOR - STRATEGIST COPYWRITER - TYPE & GRAPHIC DESIGNER
COURSE: ART DIRECTION - TYPOGRAPHY AND PERSUASIVE DESIGN
ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP, PROCREATE, FIGMA
